Monday, October 6, 2008

Motor Show Madness!


I have just returned from the Paris Motor Show, and as expected, there were over 90 new cars unvieled at the event! 90 new cars, I mean, wow right? So, what this boils down to, especially if you have only one day, or more specifically 9 hours to manage all this in, is that you have to view 10 cars an hour, or roughly one car every 6 minutes.

Now, to make these figures a bit more interesting, you have to account for food stops, loo breaks, walking from one hall to the other, photography, a bit of chit chat with officials at a stall, shopping for model cars and of course the stealing glances at the models located at various stands. All these activities roughly add up to 3 hours of your day, which now means you have 6 hours to check out 90 cars! Do the math, and you realize that in effect you are stuck with only 4 minutes per car! That my friend is an actual rush job!

So what does it take to manage all this? Advance preperation. If you are already in a gym or go for long walks, you are in a better state of affairs than I am, but then again, I ain't the atheletic type and that is most probably why I choose automobiles as my mode of transportation as, say a bicycle. Anyway, its not about my health here, but the sheer requirements to handle a busy Motor Show schedule.

The holy grail of attending a motor show boils down to the shoes on your feet. This singular item could either make you or break you. 2 years ago, I chose to attend the Paris Motor Show in formals. This was possibly the worst idea of my life, save for going shopping with two women at the same time, but you get the idea. So, shoes are very important, nicely worn in, comfortable and reliable is what you need to take along.

Secondly, an i-pod would be handy. Music has a rejuvinating ability, and what better to walk to than music of your choice ( plus this was France and everyone spoke french, so understanding anything was out of the question).

Finally, you need a roller bag. This mainly applies to journalists who require presskits from all stalls. At the end of the day, you find yourself lugging around 10-15 kilos of press material that will come handy at the time of writing stories.....so it's better to have them in a bag, than in your arms ( which will most probably lead to you to collapse under the excessive weight!)

Other tips would include, having a layout map of all the halls, and a working cellphone, incase you get lost!

Prepare well, for you have to capitalize on those 4 minutes...else you shall be left behind in the madness....

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